A two-day training has been organized for hotel executives that would like to learn more about the transition journey to the circular economy (1 & 6 July 2021).
Through the training the participants understand what the circular economy means and how it applies to the functions and services they provide, as well as be informed about existing and new legislative developments, why it is essential for the viability of the sector, to move to a more circular model, what will be the benefits and competitive advantage for businesses from the implementation of the circular economy. The last decade has seen the urgent need to move our economy, through business, to a more circular model, not only from the increasingly demanding and rigorous legal framework, but also from the obvious implications of the existing linear economic model for the economy and mainly businesses. In addition, the United Nations World Tourism Organization (UNWTO) identifies the transition to green growth and the circular economy as a vital strategy for restarting tourism following the COVID-19 pandemic.
The aim of the training program is to provide hotel executives with the right supplies to lead their businesses to a more circular business model, thus giving them a significant competitive advantage in achieving the viability of their businesses. The program is designed to promote the cultivation of a culture of sustainability and ecologically responsible attitude of companies towards society. Technological innovation alone is not enough to achieve the systemic changes needed to transition to a circular economy. A sustainable transition to a circular economy requires a collective adoption of its principles.
The training programme is implemented through the project Hotels4Climate and financed by the European Climate Initiative (EUKI).